Many Asian cultures count rice as a major dietary staple. As more consumers adopt healthy lifestyles, they seek other wholesome food choices to enrich their diets. Japanese rice expert Kameda Seika harnesses the properties of rice and refines it to craft high-quality rice crackers. These mouthwatering snacks appeal to varying palates.
Based in Niigata Prefecture, the rice capital of Japan, Kameda has an extensive history dating back to the late 1950s in researching rice and rice cracker production.
Consumers can taste the Kameda rice cracker difference. Using only the finest all-natural ingredients, Kameda bakes its trans fat- and cholesterol-free crackers without monosodium glutamate, artificial colours and preservatives.
Competing in a market where as many as 400 companies manufacture rice crackers, Kameda implements stringent quality measures that have enabled the company to gain a 30 per cent market share in Japan. Its early transition from handmade to automated production also provided Kameda with a boost to stay at the forefront of the industry.
“The Kameda brand stands for health, excellent flavour and excitement,” says Michiyasu Tanaka, chairman and CEO.
As testament to the company’s commitment to quality, Kameda has been awarded the Food Safety System Certification 22000 – a certification recognised by the Global Food Safety Initiative.
Establishing multiple production bases in the United States, Thailand, China and Vietnam allowed Kameda to lay the groundwork in becoming a global food company. Kameda is also strengthening its investment profile, eyeing a 50 per cent increase in total sales and a 10 per cent operating margin by 2020. One of the keys to achieving these goals is expansion through partnerships in high-population markets such as India, Indonesia and the Philippines.
“With the growing income of Asian consumers, we believe that their demand for premium health food such as Kameda’s crackers will also rise. We need a partner who can help us understand the needs of these consumers,” Tanaka says.
ncG1vNJzZmivp6x7tK%2FMqWWcp51kvbOx0p6lrZ2UZK%2B2v8innKyrX6m8sbXCrGajmaCWu26vzq6lraqpYr%2BmvM6rq2iZoqm2pLjEaGhya2Vngnl7xaimnWWjlrOmwNhmmKecXZrFpLXToqWgZZahrre71Kuq