She does such wonders, it’s not even just make-up any more – it’s art. If you’ve never watched Risabae’s make-up transformation videos, you will be stunned. She goes from a Korean doll face to a 1920s flapper girl to Dua Lipa to Angelina Jolie as Maleficent. She has also worked with so many brands such as Tom Ford, Chanel, Mac Cosmetics, Maybelline – name it, she has probably worked with it. And what is there not to like? She is a great example of an influencer who does not need to bare her body for people to follow her.Song Hye-kyo to Parasite’s Cho Yeo-jeong – K-drama skincare secrets revealed
Gabi Moon @iamchocobi: 229,400 followers
To stand out, you don't have to fit in, even in a country that says otherwise. South Korean beauty definitions are locked in a box: you have to have a light complexion, flawless face and round large eyes. Gabi ticks off only one of three from this list, but she doesn't let her tanned skin get the best of her. A regular model for Adidas, she also entered the Miss Bikini modelling competition in 2011. In interviews she is often gets asked if she has had plastic surgery – which she boldly says yes to. She has had some eye surgery done.
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Cheri @naras._: 143,900 followers
She's queer, she's edgy, and we love her for it. Her blue hair (last time we checked it was still blue) in dishevelled waves, cut right above her ears, is not your standard Korean beauty. Her fashion choices are bold, her colour palette goes from bright neon to pastel, and she is an artist and stylist to boot. You can check out her styling work in another Instagram account, @styledbycherinara.
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Irene Kim @ireneisgood: 1.7 million followers
She does not do subtle. She was recently interviewed by Vogue and asked to share her 25-step beauty ritual. Yes, 25 steps to prepare her in the morning, and she also uses a refrigerated spoon for sculpting. Now, that is something we can all do. She has started her fashion label, @ireneisgoodlabel, and expect it to be colourful, comfortable and simple. A far cry from what she is used to, but we will take it.
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Kim Won-joong @keemwj: 336,700 followers
If you're the first Asian male model to ever walk for Prada, then people might have different expectations of what they would see on your feed. Oh, but Kim Won-joong is a breaker of stereotypes. You would see him clad in an oversized hoodie paired with leopard print pants, and still, look great in it. No wonder his clothing line focuses on streetwear, @87mm_official, the kind that is simple yet couture. Impossible? Think again.
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